Multichannel homes snub terrestrial children's TVMark SweneyThursday March 22, 2007
CBeebies: leaving ITV1 and BBC1 terrestrial children's output in its wake.
An Ofcom report said that between 2002 and 2006 the viewing of children's programmes on BBC One and ITV1 has descreased by half.
Channel 4, ITV1, the BBC, GMTV, S4C and Teletext, found that between 2002 and 2006 viewing of children's output in multichannel homes on ITV1 dropped from 12 to six hours per year; and from 18 hours to eight hours on BBC One.
The volume of children's PSB programming aired - including CBBC and CBeebies - has only declined from 2002 to 2006 from 12,771 hours to 12,340 hours.
However, on the main five terrestrial PSB channels there has been an 11% decline across the same period.
Last year BBC Two and Five provided the greatest number of hours per year of children's programming with 1,453 hours and 1,337 hours.
multi-channel homes there has been a 36% decline in children's viewing of children's programmes on the five terrestrial PSB channels, from 47 hours per child per year in 2002 to 30 hours per year in 2006.
However, there has been an increase in the proportion of children's viewing of the children's genre multichannel output - including both commercial and BBC digital channels - from 56% of total weekly hours viewed in 2002 to 82% in 2006.
Viewer opinions about the delivery of programmes with educational benefits were mixed; for example, viewers believed that programmes that stimulated learning were not well delivered.
Ofcom's report used information provided by the broadcasters' audience measurement body BARB and, for the first time, its own PSB Tracker, which asked around 7,500 viewers the extent to which they believed broadcasters had achieved PSB purposes and characteristics.
CBeebies: leaving ITV1 and BBC1 terrestrial children's output in its wake.
An Ofcom report said that between 2002 and 2006 the viewing of children's programmes on BBC One and ITV1 has descreased by half.
Channel 4, ITV1, the BBC, GMTV, S4C and Teletext, found that between 2002 and 2006 viewing of children's output in multichannel homes on ITV1 dropped from 12 to six hours per year; and from 18 hours to eight hours on BBC One.
The volume of children's PSB programming aired - including CBBC and CBeebies - has only declined from 2002 to 2006 from 12,771 hours to 12,340 hours.
However, on the main five terrestrial PSB channels there has been an 11% decline across the same period.
Last year BBC Two and Five provided the greatest number of hours per year of children's programming with 1,453 hours and 1,337 hours.
multi-channel homes there has been a 36% decline in children's viewing of children's programmes on the five terrestrial PSB channels, from 47 hours per child per year in 2002 to 30 hours per year in 2006.
However, there has been an increase in the proportion of children's viewing of the children's genre multichannel output - including both commercial and BBC digital channels - from 56% of total weekly hours viewed in 2002 to 82% in 2006.
Viewer opinions about the delivery of programmes with educational benefits were mixed; for example, viewers believed that programmes that stimulated learning were not well delivered.
Ofcom's report used information provided by the broadcasters' audience measurement body BARB and, for the first time, its own PSB Tracker, which asked around 7,500 viewers the extent to which they believed broadcasters had achieved PSB purposes and characteristics.
my view
Children prefer to watch digital channels as they offere a wider range of children's programmes to watch from catroon to educational learning programmes this shows that digital tv channels meet the childrens needs. from this raticle it was said that there had been a decreasing amount of viewers for childrens tv on terestrial channels, and it was also said that the learning programmes were not up to standard this could be the reason to why vierwers ratings have decreased.
posted by prascilla x at 5:40 AM
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